Saudi Arabia Over the Top (OTT) Market Poised for Explosive Growth Through 2032
The Saudi Arabian Over the Top (OTT) market has established itself as a digital entertainment powerhouse, reaching a remarkable value of USD 689.21 billion in 2025. According to a comprehensive analysis by The Report Cube, the market is projected to maintain robust growth, expanding at a compound annual growth rate (CAGR) of 10.89% during the forecast period of 2025-2032. This impressive trajectory positions the Saudi OTT market to achieve an estimated value of USD 1421.21 billion by 2032.
Market Analysis
- Digital Transformation Acceleration: Saudi Arabia's Vision 2030 initiative has catalyzed digital adoption across the kingdom, with significant investments in telecommunications infrastructure supporting OTT service expansion.
- Mobile Penetration: With smartphone penetration exceeding 97% and a young, tech-savvy population, Saudi Arabia provides fertile ground for OTT platforms to flourish.
- Government Support: Recent regulatory frameworks have fostered a conducive environment for digital content providers, including the establishment of the Media City in Riyadh aimed at attracting global streaming services.
- Evolving Consumer Preferences: Traditional satellite TV viewership is progressively giving way to on-demand streaming services, with Saudi consumers showing strong preference for both international and localized Arabic content.
- COVID-19 Impact: The pandemic accelerated OTT adoption as lockdowns drove unprecedented demand for home entertainment options, permanently altering media consumption habits.
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Key Takeaways from the Market Research Report
- The subscription video-on-demand (SVOD) segment leads market growth, accounting for approximately 58% of total market revenue in 2025.
- Mobile devices remain the preferred streaming medium, representing over 70% of total OTT consumption in the kingdom.
- Original Arabic content production has emerged as a critical competitive differentiator among leading platforms.
- Sports streaming rights have become a significant battleground for market share, particularly for football leagues.
- Price sensitivity persists as a challenge, with platforms exploring tiered subscription models and ad-supported options.
The Saudi OTT landscape presents substantial opportunities for both global streaming giants and regional players as digital content consumption continues its upward trajectory, supported by robust infrastructure development and evolving regulatory frameworks.
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Leading Players Driving Innovation and Growth
- Shahid (MBC Group)
- Netflix Middle East
- StarzPlay Arabia
- OSN Streaming
- Amazon Prime Video
- Disney+ Middle East
- WAVO by OSN
- Jawwy TV
- Apple TV+
- Viu Arabia
Spotlight on Market Drivers: Arabic Content Production
The dramatic surge in local Arabic content production represents a pivotal shift in the Saudi OTT market landscape. Streaming platforms are investing heavily in Saudi-specific original programming, recognizing the untapped potential of culturally relevant storytelling. Investment in local content creation exceeded USD 1.2 billion in 2024, with platforms competing to secure exclusive rights to popular Saudi shows and talent. This trend aligns with the kingdom's broader cultural goals under Vision 2030, which aims to establish Saudi Arabia as a regional hub for content creation. The emphasis on authentic Saudi narratives has proven commercially successful, with locally produced content generating 2.3 times higher engagement metrics compared to international offerings, according to recent industry data.
Leading Segment: Subscription Video-on-Demand (SVOD)
The subscription video-on-demand (SVOD) segment dominates the Saudi OTT landscape, accounting for the largest market share at 58%. This segment's prominence stems from the growing consumer preference for ad-free viewing experiences and exclusive content libraries. Saudi consumers demonstrate strong willingness to maintain multiple subscription services simultaneously, with the average household subscribing to 2.7 platforms in 2025, up from 1.9 in 2022. The segment's growth is further propelled by strategic partnerships between OTT providers and telecommunications companies, offering bundled services and exclusive mobile data packages. SVOD platforms focusing on family-friendly content have particularly thrived in the Saudi market, reflecting local cultural preferences.
Regional Market Insights
Riyadh and Jeddah emerge as primary consumption hubs, collectively accounting for over 60% of the kingdom's OTT viewership. However, emerging cities like Dammam and Makkah show the fastest growth rates, with OTT adoption increasing 18% year-over-year. The western region demonstrates particularly strong engagement with sports streaming content, while the central region leads in consumption of drama and documentary programming. Government initiatives to expand high-speed internet connectivity to rural areas are gradually diversifying the geographic distribution of OTT consumption across the kingdom.
About The Report Cube
The Report Cube stands as a premier market intelligence firm specializing in comprehensive industry analysis across various sectors. With a research methodology that combines rigorous data analytics with qualitative insights, The Report Cube delivers actionable intelligence that empowers strategic decision-making. The firm's expertise in digital media landscapes and emerging market trends positions it uniquely to provide nuanced perspectives on rapidly evolving industries like Saudi Arabia's burgeoning OTT market.
