The market for mustard greens is witnessing steady growth, driven by increasing consumer awareness of healthy eating habits and the demand for nutrient-dense vegetables that support overall well-being. The rising preference for organic and clean-label products has further fueled demand, as health-conscious consumers seek pesticide-free, sustainably grown produce that aligns with their commitment to high-quality food choices. The shift toward plant-based diets has also boosted the popularity of mustard greens, as they offer versatility and are well-suited for vegetarian and vegan meals. Additionally, the expansion of retail networks and online grocery platforms has made fresh and packaged mustard greens more accessible to consumers in both urban and rural areas, further stimulating market growth. The growing interest in ethnic and exotic vegetables has also contributed to the increasing presence of mustard greens in global cuisines, particularly in traditional Asian, African, and Southern American dishes. Moreover, advancements in agricultural technology and sustainable farming practices are enhancing the yield and quality of mustard greens, ensuring year-round availability. The inclusion of mustard greens in frozen, canned, and pre-washed packaged products is also driving market expansion, catering to busy consumers who seek convenient yet nutritious food options. As the demand for functional foods continues to rise, mustard greens are gaining prominence as a staple in health-focused diets, solidifying their place in the evolving global food market.