Promotional Products Procurement Intelligence

In this Promotional Products procurement intelligence report, we have estimated the key cost components which include printing & engraving equipment, software tools, cost of the product, labor, marketing, rent & utilities, and others. Other costs include storage & transportation, printing ink and toner, maintenance and repair, administrative fees, and tax.

Key factors that influence the prices of promotional products include includes cost of an undecorated product, decorations expenses, setup expenses, and delivery expenses. The price of making the ink, screen, plate, or preparing the machinery needed to customize the products is known as the setup cost. Similar to the expense of decorating, this is typically charged according to position or color. The setup fee is a one-time expense that will cover the entirety of the work, indicating that a higher number will result in a much smaller setup cost per unit. The delivery location, weight, and cubic capacity all affect the freight cost. This implies that the cost of delivery will usually be higher for large, heavy items, and for far delivery locations.

Cost-plus pricing is one of the prominent pricing structures followed in the industry. The goal of this model is to increase suppliers' profits. It involves totaling all of the product's expenses and then adding a profit margin. Benefits of this model include consistency in rate of return, simplicity in computation, and dependability. Another pricing model followed is fixed pricing model, which entails maintaining a fixed pricing for products notwithstanding shifts in the market or in consumer behavior.

Order your copy of the Promotional Products category procurement intelligence report 2024-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Rate Benchmarking

Every organization and its procurement team look forward to negotiating the best deal while procuring a set of products or subscribing to services. Rate benchmarking involves price/cost comparison of more than one set of products/services to analyze the most efficient combination that can potentially help the procurement team in getting the optimum rate.

In 2023, the prices of promotional products in different regions stood as below:

a) UK

• Pens ranged between USD 0.22 and USD 149.84.
• Travel Mugs ranged between USD 0.37 and USD 50.68.
• Eco & Sustainable Products ranged between USD 0.22 and USD 10.26.
• Cotton & Tote Bags ranged between USD 0.98 and USD 4.65.
• Notebooks ranged between USD 0.95 and USD 19.21.

b) Australia

• Pens ranged between USD 0.27 and USD 117.98.
• Mugs ranged between USD 0.17 and USD 37.42.
• Eco Products ranged between USD 0.44 and USD 81.71.
• Bags ranged between USD 1.01 and USD 179.55.
• Pens ranged between USD 2.87 and USD 13.78.

To gain a comprehensive understanding of other aspects of rate benchmarking, please subscribe to our services and get access to the complete report.

Supplier Newsletter

In April 2024, HALO Branded Solutions, Inc. announced the acquisition of Star Promotions. Star Promotions has been a reputed distributor of products offered in the industry. With this acquisition, Halo has enhanced its product and services, technology resources, creative and marketing, fulfillment, and operational capabilities.

In January 2023, Brand Addition Limited announced shifting to green promotional merchandising solutions. The key reason for the company to focus on sustainability is that consumers in the promotional products industry are more eager to support businesses that align with their beliefs, and many of them place sustainability at the top of their lists.

In January 2023, Champlain Capital acquired iPROMOTEu from Align Capital Partners. iPROMOTEu is one of the biggest and fastest-growing distributor organizations in the promotional products sector, with a network of over 1,100 distributor Affiliates and salespeople spread across the U.S. and Canada. This acquisition has been a valuable addition to Champlain’s portfolio.

List of Key Suppliers

• 4imprint Group plc
• American Business Forms & Envelopes
• BDS Connected Solutions, LLC
• Brand Addition Limited
• HALO Branded Solutions, Inc.
• HH Global Group Limited
• IGC Global Promotions
• iPROMOTEu
• Prominate Limited
• Smidt-imex
• Total Merchandise Ltd.
• VistaPrint

Browse through Grand View Research’s collection of procurement intelligence studies:

• Loyalty Programs Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)
• Helium Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking & Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement & Operating Model, Competitive Landscape)

Promotional Products Procurement Intelligence Report Scope 

• Promotional Products Category Growth Rate : CAGR of 3.75% from 2024 to 2030
• Pricing Growth Outlook : 5% - 10% increase (Annually)
• Pricing Models : Cost-plus pricing, Fixed pricing, Competition-based pricing
• Supplier Selection Scope : Cost and pricing, Past engagements, Productivity, Geographical presence
• Supplier Selection Criteria : Industries served, years in service, geographic service provision, revenue generated, employee strength, key clients, types of products (office supplies / drinkware / clothing / mugs / bags / others), customization options, eco-friendly options, customer support, lead time, and others
• Report Coverage : Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to): 

• Market Intelligence involving – market size and forecast, growth factors, and driving trends
• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions