DAZN, the global sports streaming service, has secured a key investment from Saudi Arabia’s SURJ Sports Investment, marking a significant milestone in the company's plans to expand its global reach. As a minority shareholder, SURJ’s partnership with DAZN is expected to bring more Saudi-backed sporting events to the streaming platform, further solidifying DAZN's position as a key player in the sports entertainment industry.
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SURJ Sports Investment was formed in 2023 as a subsidiary of Saudi Arabia's Public Investment Fund (PIF), with the primary goal of boosting the growth of sports in Saudi Arabia and the wider Middle East. Although the financial details of the investment deal have not been disclosed, rumors suggest that PIF was exploring a $1 billion stake in DAZN, underscoring the significance of this new partnership.
This strategic move comes as Saudi Arabia continues to enhance its global sports profile, investing in large-scale sporting events and initiatives to develop the country's sports infrastructure. The partnership with DAZN is poised to strengthen this objective by bringing more international sports content to the Middle East, where the demand for high-quality sports entertainment is on the rise.
Danny Townsend, the CEO of SURJ Sports Investment, expressed his enthusiasm for the partnership, emphasizing DAZN’s success as the “global sports platform of choice.” Townsend explained that the investment would help bring additional sports offerings to fans worldwide, enhancing fan engagement and participation across regions. He also pointed out that the partnership would unlock new opportunities for both organizations, paving the way for more groundbreaking sports entertainment experiences.
DAZN’s CEO, Shay Segev, echoed these sentiments, highlighting the company’s commitment to expanding access to sports content globally. Segev noted that Saudi Arabia’s burgeoning sports sector presents a unique opportunity for DAZN to grow its audience, especially in the Middle East and North Africa (MENA) region. By collaborating with SURJ, DAZN aims to increase its accessibility, delivering top-tier sports content to a wider audience.
The partnership also aligns with Saudi Arabia’s broader vision to become a global hub for sports, as the country continues to host high-profile international sporting events. By joining forces with DAZN, SURJ Sports Investment further reinforces the kingdom’s commitment to sports development and positions the region as a prime destination for world-class sports.
DAZN, which is owned by the private holding company Access Industries, is already a major player in the sports streaming market, with 300 million regular viewers worldwide. The company has set its sights on expanding that number to one billion users, and the partnership with Saudi Arabia is expected to play a pivotal role in achieving this ambitious goal.
With its extensive experience in delivering live sports broadcasts and a commitment to improving fan experiences, DAZN is well-positioned to continue shaping the future of sports streaming. The collaboration with SURJ Sports Investment is expected to unlock new growth opportunities and elevate DAZN’s presence in the rapidly evolving sports entertainment industry.
