Keyword research

Keyword research involves discovering and assessing search terms used by your target audiences to locate your content, in order to prioritize ranking opportunities and focus resources effectively.

HubSpot's Traffic Analytics tool makes it possible to assess organic search traffic and isolate keywords that lead users to your site, often targeting informational queries (top of funnel) as well as navigational searches (users researching brands, products or services).

Search intent should also be considered when choosing keywords for your business. For instance, if your business provides kitten detective services to locate resident poltergeists, no one likely searches for this query - and ranking for it likely wouldn't be worth the effort required. Also pay attention to SERP features each keyword triggers such as featured snippet and answer box to assess whether any might warrant further consideration.

On-page optimization

On-page SEO encompasses everything that can be managed within your website content to increase search engine rankings, such as title tags, meta descriptions, internal links, URLs and images.

Title tags and meta descriptions are essential elements of on-page optimization as they're directly visible in search results. Their purpose should be to align with your targeted keywords while providing useful information about yourself to attract users.

Historically, on-page optimization focused mainly on keywords - making sure they were mentioned throughout a page's content - however today effective on-page optimization involves creating valuable content that matches user intent rather than simply targeting specific keywords. Keyword targeting remains important but smart keyword selection plays a pivotal role. To discover how best to utilize this approach to on-page optimization create a free Semrush account (no credit card required!). To gain more insight into using it effectively create one now!

Link building

Backlinks are one of the primary ranking indicators used by search engines to index pages. When other websites link back to you, Google trusts your content as valuable and pertinent.

Create "linkable assets" to increase your chances of acquiring new links, like surveys, research reports or data visualizations that naturally attract backlinks as being useful and informative pieces of content. Examples could be surveys, in-depth research reports or data visualizations. By  visiting the site , you'll quickly get the gist of SEO .

Research competitor websites to uncover opportunities for link building. For instance, if a tech company publishes an in-depth piece about an industry development but leaves out key details, you could write a follow-up post filling those gaps and positioning yourself as an authority figure. Be sure to reach out directly to competitors with personalized and value-driven outreach emails for maximum effect.

Content creation

Be it increasing newsletter subscriptions or increasing unique visitors each month, setting and meeting content marketing goals can be complex and time consuming. To start this process off right, determine what goals are set forth and when.

Establish a realistic timeframe and clear path towards your desired goals with this data. Use competitors' information to see what's working well for them, so that you can best replicate their success.

Next step in developing content that's targeted to your audience should be creating engaging material - this may range from infographics and videos to blog posts and articles. When selecting the format of your content creation for search engines to understand, this will increase your odds of ranking well in SERPs.

Social media

Social media platforms offer a great opportunity for customer relationship enhancement and brand recognition enhancement while driving website traffic increases. Furthermore, these tools allow businesses to collect and analyze demographic data.

Social media provides an interactive forum, giving people an outlet to express themselves freely and exchange views and information with one another. While its use has proven invaluable for business and society alike, its use may also come with downsides.

Social media refers to any website used for social networking and microblogging, media sharing sites, review platforms and review forums; blogs may even fall within this broad definition; some prefer keeping them separate though. Due to its vast scope, defining exactly what social media means can be challenging.