Australia Mobile Gaming Market Size, Share, Trends & Forecast

Australia Mobile Gaming Market Outlook

The Australia mobile gaming market size has witnessed remarkable growth, cementing its position as a key segment within the broader gaming industry. According to recent projections, the market attained a value of USD 970.68 million in 2024, driven by widespread smartphone adoption, enhanced internet accessibility, and an increasing preference for mobile gaming across various demographics. With these trends expected to continue, the market is anticipated to grow at a compound annual growth rate (CAGR) of 7.1% between 2025 and 2034, reaching an estimated value of USD 1812.51 million by 2034.

Mobile gaming, encompassing casual, mid-core, and hardcore games, is increasingly becoming a primary source of entertainment for Australians. The accessibility of mobile devices, combined with advances in gaming technology, has significantly expanded the user base. Whether through multiplayer online battle arenas (MOBAs), role-playing games (RPGs), or simple puzzle games, mobile gaming appeals to a wide spectrum of players, from casual enthusiasts to dedicated gamers.

Australia Mobile Gaming Market Share

The Australian mobile gaming market constitutes a significant share of the country’s overall gaming industry, which includes console, PC, and online gaming. Within this dynamic ecosystem, mobile gaming has emerged as the fastest-growing segment, accounting for nearly 40% of total gaming revenues in 2024. This growth can be attributed to several factors, including the ubiquity of smartphones, affordable internet plans, and the increasing quality of mobile game graphics and functionality.

In terms of user demographics, the market is marked by a diverse audience. Younger players dominate the market, with a significant portion aged 18 to 34, but older demographics are also increasingly engaging in mobile gaming. The gender divide is narrowing, with nearly equal participation from male and female gamers, driven by the inclusive and accessible nature of mobile games.

The freemium model, which allows users to play games for free with optional in-app purchases, continues to dominate the revenue model for mobile games. This approach has enabled developers to monetize effectively while broadening their reach to cost-conscious users. Advertising revenue from mobile games is also substantial, with developers leveraging innovative ad formats like rewarded video ads and interactive advertisements to enhance user engagement.

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Drivers of Growth

Several factors are driving the expansion of the Australian mobile gaming market. Foremost among these is the increasing penetration of smartphones and tablets. As devices become more affordable and technologically advanced, their accessibility has surged, enabling more users to engage with mobile games. This trend is further bolstered by the growing availability of high-speed internet, including the rollout of 5G networks, which has dramatically improved the quality of online multiplayer experiences.

Technological advancements in mobile gaming, such as augmented reality (AR), virtual reality (VR), and cloud gaming, have significantly enhanced user experiences. Games like Pokémon Go and Minecraft Earth have demonstrated the potential of AR to create immersive gaming environments, capturing the imagination of Australian players. Similarly, cloud gaming services are allowing users to stream high-quality games without the need for expensive hardware, democratizing access to premium gaming experiences.

The COVID-19 pandemic acted as a catalyst for the market, as lockdowns and social distancing measures led to a surge in gaming activity. During this period, mobile games became a vital source of entertainment and social connection, as multiplayer games allowed players to interact with friends and family remotely. Even as restrictions have eased, this behavior has largely persisted, cementing mobile gaming as a preferred leisure activity.

Australia Mobile Gaming Market Trends

The Australian mobile gaming market is evolving in line with global trends, with several key developments shaping its trajectory. One of the most notable trends is the rise of hyper-casual games. These lightweight, easy-to-play games with simple mechanics have gained immense popularity among casual gamers, thanks to their accessibility and short playtime requirements. Titles like Candy Crush and Among Us have demonstrated the enduring appeal of this category.

Esports is another burgeoning trend, with mobile games like PUBG Mobile, Call of Duty Mobile, and Garena Free Fire gaining traction as competitive platforms. The growing professionalization of esports, supported by tournaments, sponsorships, and live streaming, is introducing mobile gaming to new audiences and solidifying its status as a legitimate competitive activity.

Monetization strategies are also evolving, with developers exploring innovative methods to generate revenue. Subscription-based models, such as Apple Arcade and Google Play Pass, are providing ad-free gaming experiences while offering developers a steady income stream. Simultaneously, the integration of blockchain and cryptocurrency in gaming is emerging as a transformative trend, enabling unique features like play-to-earn mechanisms and digital ownership of in-game assets.

The market is also witnessing a growing emphasis on diversity and inclusivity. Developers are creating games that resonate with a broader audience by incorporating culturally relevant themes, diverse characters, and accessibility features. This approach is expanding the player base while addressing the evolving expectations of socially conscious consumers.

Australia Mobile Gaming Market Segmentation

The market can be divided based on type, platform type, device type, monetisation type, and region

Market Breakup by Type

Sports and Role Playing
Action or Adventure
Strategy and Brain
Casino

Market Breakup by Platform Type

iOS
Android
Others

Market Breakup by Device Type

Tablet
Smartphone
PDA
Others

Market Breakup by Monetisation Type

Advertising
In-app Purchases
Paid Apps

Market Breakup by Region

New South Wales
Victoria
Queensland
Australian Capital Territory
Western Australia
Others

Challenges and Opportunities

Despite its promising growth, the Australian mobile gaming market faces several challenges. The highly competitive nature of the industry poses a significant hurdle for developers, especially small and independent studios, as they vie for user attention in a crowded marketplace. High user acquisition costs and the increasing reliance on in-app purchases can also deter some players, particularly those unwilling or unable to spend on gaming.

Concerns around data privacy and cybersecurity remain a critical issue. With the rise of online multiplayer games and in-app transactions, safeguarding user data and protecting against fraud are paramount for maintaining consumer trust. Furthermore, regulatory scrutiny on in-app purchases and loot boxes, often criticized as predatory or akin to gambling, could lead to stricter compliance requirements for developers.

However, these challenges also present opportunities for innovation and differentiation. Developers who prioritize quality, originality, and user-centric design are well-positioned to thrive. The integration of emerging technologies like artificial intelligence (AI) and machine learning into game development can create smarter, more personalized gaming experiences.

Localization presents another avenue for growth. By tailoring games to Australian culture, language, and preferences, developers can foster stronger connections with local audiences. Collaborations with Australian brands, celebrities, or sports leagues could further enhance market penetration.