The global market for automotive noise, vibration, and harshness (NVH) materials was estimated at USD 9.84 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030. One of the primary drivers of growth in the NVH materials market is the increased global production and use of heavy commercial vehicles across various end-use industries. These vehicles generate noise and vibrations due to both structure-borne and airborne sources, which can diminish passenger comfort and reduce vehicle longevity. Automotive NVH materials help to mitigate these issues, enhancing ride quality and overall passenger experience. This has created a strong demand for NVH materials in the automotive industry as manufacturers strive to improve the comfort and durability of their vehicles.

The focus on managing acoustic properties, vibration, and harshness in both passenger and commercial vehicles has increased among automotive manufacturers. This focus on NVH control is essential not only for enhancing passenger comfort but also for improving fuel economy and cabin sound levels, which boosts the durability of vehicle components. Changes in consumer preferences toward vehicles with better acoustic management and comfort are expected to further drive the demand for NVH materials in the automotive industry. Additionally, the increasing adoption of active noise control systems in cars, which cater to consumer demands for quieter and safer rides, along with evolving regulatory standards, are further fueling growth in the automotive NVH materials market.

The value chain in the NVH materials market includes suppliers of raw materials, manufacturers, converters, distributors, and end-users. Converters play a pivotal role, transforming raw materials into final products such as foam laminates and molded rubber components that reduce noise and vibration. Manufacturers may either sell NVH materials directly to consumers through their own brands or supply them to third-party distributors and dealers.

Gather more insights about the market drivers, restrains and growth of the Automotive NVH Materials Market

Regional Insights:

Asia Pacific Automotive NVH Materials Market Trends

Asia Pacific dominated the automotive NVH materials market in 2022, accounting for about 47% of total market revenue. Emerging economies in the region, including India, China, and Indonesia, have witnessed rapid economic growth, driven by industrialization, urbanization, and population growth. As living standards in these countries rise, the demand for enhanced ride quality, comfort, and safety in vehicles has increased. Growing disposable incomes have led to a preference for vehicles that offer better acoustic insulation and overall comfort, spurring demand for NVH materials in the region.

China

China, the world's largest automobile producer, has experienced significant urbanization and industrial growth, fueling a demand for personal vehicles. The trend of rural-to-urban migration in China, coupled with higher disposable incomes, has bolstered the demand for passenger cars, which in turn drives the demand for automotive NVH materials.

North America Automotive NVH Materials Market Trends

In North America, the automotive industry saw a production increase of about 5% over recent years. The region benefits from the presence of key domestic automotive manufacturers, which are influenced by strict fuel economy regulations. These regulations necessitate the use of NVH materials to optimize vehicle performance. North America’s abundant supply of raw materials, such as engineering plastics and rubber, further supports the growth of the NVH materials market.

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Key Companies & Market Share Insights

The global NVH materials market is highly competitive due to the presence of numerous sellers and the potential for differentiation in product types and prices. Key players in the market focus on innovation and custom application development to remain competitive. Customized materials, tailored to meet specific noise and vibration reduction requirements, are becoming a key strategy for leading companies. Additionally, mergers and acquisitions are common among industry players seeking to broaden their product portfolios and enhance NVH performance, thus securing a competitive advantage.

By investing in innovative NVH solutions and pursuing strategic acquisitions, companies aim to meet evolving customer needs while addressing regulatory requirements and market demands for quieter, safer, and more comfortable vehicles.

Key Automotive NVH Materials Companies

• Creative Foam Corporation
• BRC Rubber & Plastics Inc.
• Wolverine Advanced Materials
• ElringKlinger AG
• Hoosier Gasket Corporation
• Industry Products Co.
• Interface Performance Materials
• Hematite
• Plastomer Corporation
• Rogers Foam Corporation
• Swift Components Corp
• Unique Fabricating Inc.
• Avery Dennison
• KKT Holding GmbH
• Nicholson Sealing Technologies Ltd.
• KOPP GmbH & Co. KG
• Janesville Acoustics

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