False Eyelashes Industry
The global false eyelashes market was valued at USD 1.62 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030. The market's expansion is primarily driven by the growing trend of enhancing beauty through makeup, cosmetics, and various beauty products. Additionally, factors such as evolving fashion trends, increased awareness of personal care, rising recognition of eye products among beauty experts, urbanization, and the promotion of beauty products by influencers on social media platforms are contributing to market growth. However, the presence of formaldehyde-based compounds in some false eyelashes, which can cause eye infections and injuries, is a significant market restraint. Moreover, the market faces challenges such as intense competition from local companies and governmental restrictions on imports and exports, which hinder global market development.
False eyelashes are commonly worn by women, and occasionally by men, to enhance the appearance of the upper eyelashes. They are available in various forms, including multipack packages with individual lashes, clusters of lashes, or lash strips. Individual lashes or lash clusters are often applied to areas with thinner eyelashes or at the outer part of the eyelid to achieve a desired look. Natural false eyelashes can also be applied by trained beauticians and are usually semi-permanent, offering a longer-lasting beauty enhancement option.
Many companies rely heavily on social media influencers to establish their brand image among consumers. Public figures on platforms such as YouTube and Instagram frequently promote false eyelash products and offer tutorials on how to apply them correctly. For example, the Lashify brand has largely promoted its false eyelash products through social media platforms. Prominent beauty companies also depend on social media influencers to endorse their products, with Estée Lauder, for instance, allocating around 75% of its marketing budget to influencers.
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Constituent Insights
The natural segment is projected to grow at the fastest Compound Annual Growth Rate (CAGR) of 6.5% throughout the forecast period, driven by several unique product characteristics:
- Manufactured from materials like mink hair, sable hair, human hair, or silk, which contribute to their unique qualities.
- Lighter and finer texture compared to other types of false eyelashes, making them very flexible and easy to handle.
- Soft and lightweight quality closely resembles natural lashes, enhancing comfort and suitability for daily wear.
- Due to their gentle materials, natural false eyelashes minimize the risk of lash irritation, providing a safer option for regular use.
- These characteristics contribute to the growing popularity and anticipated fast expansion of the natural segment during the forecast period.
The synthetic segment is anticipated to grow at a CAGR of 6.0% over the forecast period, driven by:
- Composition from affordable materials such as acrylic, rubber, or polymers, making them a more cost-effective option for consumers.
- Their shiny, glossy finish provides a more dramatic and noticeable appearance than natural lashes, appealing to users looking for a bold style.
- Firmness of synthetic lashes allows them to retain curls effectively, with options in various thicknesses, lengths, curls, and styles, offering a broad selection to meet different style preferences.
- These characteristics led to significant revenue generation for the synthetic segment in 2021, underscoring their ongoing popularity among consumers seeking diverse looks.
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