The global automotive noise, vibration, and harshness (NVH) materials market was valued at USD 9.84 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030. The increasing production and use of heavy commercial vehicles across multiple industries are major drivers for the growth of NVH materials. Noise, vibration, and harshness in automobiles arising from both air-borne and structure-borne noises can lead to passenger discomfort and negatively impact vehicle durability. NVH reduction materials play a critical role in improving ride quality by minimizing these disturbances, which has increased their demand across the passenger and commercial automotive sectors.

Automotive manufacturers are increasingly focused on acoustic management, vibration control, and noise reduction, as these measures help enhance fuel efficiency, reduce cabin noise, and improve overall vehicle durability. In addition, changing consumer preferences particularly the demand for quieter and more comfortable rides are further boosting the growth of NVH materials in the automotive industry.

The U.S. automotive industry plays a key role in driving the market, contributing significantly to the country’s GDP. The presence of leading automobile manufacturers in the region has spurred vehicle production, which in turn supports the growing demand for NVH materials. The rapid expansion of the automotive sector, along with technological advancements, is expected to contribute to further growth. Additionally, emerging economies are witnessing an increase in automobile demand due to urbanization, higher disposable incomes, and shifting consumer lifestyles, which directly impacts the need for effective NVH materials to meet performance and comfort expectations.

Gather more insights about the market drivers, restrains and growth of the Automotive NVH Materials Market

Product Segmentation Insights:

Among product categories, foam laminates emerged as the leading segment, generating USD 4.30 billion in revenue in 2022. This segment is also expected to exhibit the highest growth, with a CAGR of 6.0% over the forecast period. Foam laminates are widely used for floor and door insulation in both passenger and commercial vehicles, contributing significantly to their popularity. Additionally, their application in roof lining and cushioning is increasing due to the lightweight nature and flexibility of foam laminates, further supporting the segment’s growth.

Molded rubber products also represent a growing segment in the NVH materials market. These products are extensively used for sealing and lining solutions due to their superior strength, flexibility, density, and chemical stability. Molded rubber is particularly effective for absorbing vibration, friction, and damping noise, making it an essential component for enhancing vehicle comfort and durability. As automotive manufacturers continue to focus on noise and friction reduction, the demand for molded rubber products is expected to rise steadily.

Film laminates are anticipated to witness a CAGR of 5.1% over the forecast period, driven by their increasing use on windows and glass surfaces for air-borne NVH damping. Film laminates offer significant benefits in soundproofing, helping to create quieter cabin environments. Moreover, the rising demand for accessorization including soundproofing solutions and aesthetic enhancements has positively impacted the growth of this segment.

Key Trends Driving Market Growth:

The automotive industry is placing a strong emphasis on the use of lightweight materials to reduce overall vehicle weight and meet increasingly stringent fuel efficiency standards. Lighter vehicles not only enhance durability and fuel efficiency but also comply with regulations and standards that govern vehicle weight, especially in North America and Europe. This regulatory environment is expected to drive demand for thin foam laminates, films, molded rubber, and molded foam products used for NVH reduction.

NVH materials also play an important role in meeting sustainability goals and government mandates focused on noise pollution control. As a result, the automotive sector is increasingly adopting these materials to ensure compliance with noise reduction standards while improving customer satisfaction. The push for lightweight construction, coupled with advances in material science and acoustic technology, will continue to shape the market landscape over the coming years.

In summary, the growing global demand for vehicles, technological advancements, shifting consumer preferences, and regulatory frameworks will collectively drive the adoption of automotive NVH materials. Each product category whether foam laminates, molded rubber, or film laminates plays a pivotal role in improving vehicle performance, comfort, and efficiency, ensuring sustained growth in the market.

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